Hello! I'm Simone Lake, a digital marketing professional with diverse skills gained over five years of work and volunteering. I discovered my passion for marketing through the Boy Scouts of America, where I managed a portion of their website and guided junior marketing officers.
Recently, I've been focusing on digital marketing for small businesses, refining my expertise on the Amazon platform, social media, content creation, web design, and email marketing.
I'm excited to apply my skills to short-term projects related to my interests in the outdoors, childcare, and nonprofits. My goal is to make a meaningful impact through creativity and expertise.
Education
BA – Business Administration, Marketing Concentration
Communications Studies Minor
Western Washington University, 2023
Notable Courses
- Branding
- Digital Marketing
- Consumer Behavior
- Marketing Research
- Responsible Leadership
- Advanced Public Speaking
- Integrated Marketing Communications
- Marketing Management and Strategy
Certifications
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Issuer: Google
Date: 06/24
Expires: 06/25
Certification ID: 139234119 -
Issuer: Google
Date: 03/23
Expires: 03/24
Certification ID: 145065533 -
Issuer: HubSpot
Date: 02/23
Expires: 03/24
Certification ID: 933d90577a4a48fe9417ce192eb6634a -
Issuer: Hootsuite
Date: 02/23
Expires: N/A
Certification ID: 68054959 -
Issuer: Hubspot
Date: 12/23
Expires: 01/26
Certification ID: 3e33dc94d53f4576b141220a1e9dca8c -
Issuer: Hubspot
Date: 12/23
Expires: 01/26
Certification ID: bce0bb5799254395bd4ba98207348d93
Experience
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April 2023 - Present
Elevated brand presence and engagement on Instagram and Facebook
Organized and executed a raffle and informational booth at the local university’s tabling event
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September 2020 - May 2024
Developed and executed branding strategies for clients
Planned and performed various social media campaigns across five platforms
Designed and optimized Enhanced Brand Content for 100+ Amazon listings
Created and maintained Amazon Storefronts with $15,000+ in annual sales
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June 2019 - December 2020
Ensured information on the website remained up-to-date
Optimized preexisting pages to improve verbiage and visuals
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June 2018 - June 2019
Lead a team of 30 students to create an award-winning book
Curated a cohesive theme and ensured style consistency
Created and edited layouts, copy, and photos
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June 2017 - May 2019
Mentored six officers in creation and distribution of digital content via social media and newsletters
Represented the leadership team at various regional seminars
Established and directed social media campaigns, marketing strategies, and region-wide events
I Value…
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Strive to learn something new every day and remain up-to-date with the latest in digital marketing.
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Anticipate and embrace change in any form.
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Own your actions and keep your promises.
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Involve others in the creative process whenever possible - that’s when the best ideas are born!
Learn More About Me
Outside of the Marketing World
Outdoors
My greatest passion is for the outdoors and travel. I’ve been to over 35 states and hope to see them all one day!
Childcare
I’ve worked with kids for nearly 10 years and I love it! They have a natural curiosity that is so lovely to be around.
Art
I was lucky enough to attend the Vancouver School of Arts and Academics for middle and high school. I’ll forever appreciate the artistic perspective that they engrained from a young age.
Personal Growth
Life seems to be much more satisfying when you can look back and see how you’ve grown and changed! I am always striving to become a better version of myself.